Google offers a unique perspective on the year's major events and hottest trends based on searches conducted by users in India..
The 2008 year-end India Zeitgeist offers a unique perspective on the year's major events and hottest trends based on searches conducted by users in India.
While developing the 2008 report, Google analyzed various aspects of the search queries to understand what was on the minds of Internet users in India. The search giant has retrieved the most frequently-searched terms for the period across many categories like Bollywood Celebrities, Holiday destinations, etc.
In addition, Google has also looked at the top 10 fastest rising search words in India. Also, they ve included the top queries searched for on the mobile.
Here are some of the findings (as declared by Google):
- YouTube becomes the fastest rising search term in 2008.
- Katrina Kaif is the most searched person in India.
- Increased attention around the Sixth Pay Commission.
- Social networking is the most popular way of connecting with people, even more than email.
- The Indian Railways website sees huge traffic, showing Indian users would rather go online than stand in long queues at railway stations.
- Mobile optimized websites like Waptrick and mobile games are becoming very popular.
- Orkut and Gmail remain the most popular networking and communication properties for Indian users.
- Presence of three email services on this list shows increasing adoption of Internet on mobile. People are using their mobiles to email, to check cricket scores, latest news and to know more about Bollywood celebrities!
- Actresses hold the spotlight this year. The interest around Katrina, Aishwarya and Salman is still going strong.
- Shahid makes his debut on our list, while Salman Khan maintains his online popularity over King Khan.
- The Internet seems to be the one-stop shop for all your needs, with Beauty, Love and Money - in that order, 'weighting' on our minds!
- Tennis star Sania Mirza tops the list showing that cricket is not our only passion!
- 3 Gandhis on this list, showing that Gandhigiri rules Indian minds.
- American politics seem to have found its way East with Sarah Palin more searched than Obama!
- Bollywood is the king in India! It s interesting to see that audience interest is going beyond song-and-dance sequences.
- Noteworthy is the # 2 slot retained by Tamil cinema.
- Goa becomes everyone s favorite destination.
- Like last year, foreign destinations are just as popular this year.
- National pride and love for India is still the strongest.
- India with all its festivals still finds time for all these days showing marketers that their work is paying off!
- Welcome to the new face of the Indian Government! Indian users are looking for more information and access.
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